• Implement a system to measure, report and optimize key platform user growth metrics.
• Use growth hacking techniques to improve interaction and retention of platform users.
• Develop and execute growth campaigns for blog content leveraging channels such as email, SEO, social media and SEM.
• Analyze and interpret data to identify trends and insights, and use them to inform decision making and optimization efforts.
• Collaborate with other teams to identify and prioritize growth opportunities, and develop and test hypotheses to drive user acquisition and engagement.
• Manage and optimize budgets and resources to achieve maximum ROI on growth efforts
• Identify and test new growth channels and tactics, and scale successful ones.
• Keep updated to the industry trends and best practices, and continually iterate on growth strategies to drive results.
• Contribute to establish our internal knowledge base and document processes related to the growth of content marketing for the B2B and B2G segment.
• Work with the creative team to produce compelling content for campaigns (lead magnets, e-books, checklists and more)
• Optimization of blog UX and its content to obtain better results and user experience through AB testing and customer research.

• Work organization in a company using SAAS tools; shared documents, collaborative work, deadlines and Key Performance Indicators management, teamwork, etc.
• Preparation and review of product functional and process documentation and improvement proposals (stakeholder analysis, processes, product conditions and exclusions, pricing, etc.).
• Participation in the platform design for:

• Market analysis, competitor benchmarking, functionalities, addons and plugins.
• Flow design and implementation of functionalities and navigation tree, usability testing.
• Cross-platform UX and usability definition, management and configuration

• Collaboration with the on-line marketing area in the evaluation of the best integration of the different systems:

• Billing, CRM, Marketing Automation.
• Affiliate Programs
• Earning loyalty Programs
• Website Visitor Tracking Programs

Functions:

• Design and implement SQL databases based on technical requirements. Always complying with the conventions of these databases and project guidelines.
• Design the API Rest system for the different functionalities of the project.
• Develop applications in PHP. Use object-oriented language as well as good practices and clean code, using patterns such as SOLID.
• Implement Rest API functionalities. Endpoint JSON, following convictions of https://jsonapi.org/ and working with different HTTP methods (GET, PUT, POST…) as well as keeping the good practices mentioned in the last point
• HTML and CSS layout application, transfer mock-up designs to a real screen in an application. In this case we would work with Laravel and its Blade view system, but the goal is to develop in any environment.
• Work to make the design screens dynamic. From HTML views, know how to access database models and use them to create dynamic and useful pages for the user.

• Research new technological trends in the digital sector.
• Propose and manage innovative projects
• Articulate the projects in all their phases, from design to execution.
• Monitoring of projects, conclusions and metrics.
• Coordinate with internal and external agents (technology companies) to achieve project objectives.
• Presentation of reports and memories for European or international projects.
• Preparation and bidding for public procurement of innovation projects and similar calls for tenders.